About the owners

Effective Aug 14th, 2019, WW Feed & Supply Inc. becomes the new owner of this family-operated business.

Ryan Davis and Robby Froman families formed a company to purchase the business from their former bosses, Curt & Susan Russell. (See business history below).

Both Davis and Froman grew up on farm & ranch operations in this area.

            Davis, a Las Animas native, first worked in the feedlot industry. He joined WW Feed & Supply as operations/compliance manager in 2016. Davis is now a managing partner & president. Davis (pictured on left) and his son raise 4-H show pigs.

Froman, an Ordway native, has worked as a mechanic in TX and ranch manager in WY before returning to CO. He joined WW Feed & Supply as a CDL-A driver in 2016. Froman is now a managing partner & vice-president. Froman (pictured on right) and his wife, Marline, have two children who are active in 4-H beef and horse projects, plus school sports and activities.
Like the Russells, the new owners offer a full range of products and they’re maintaining the primary focus of cattle feed and supplements, as well as balancing and creating custom rations, and offering related services.

History of the Store

The business roots of WW Feed & Supply started as a hatchery. Today, we still sell baby poultry each spring, but those chicks aren't home-grown.

In 1947, Efton & Juanita Duncan and A.C. Milburn formed Duncan & Milburn Inc. Hatchery. Originally opening in Swink, they moved a year later to La Junta. By 1952, the business name was changed to Duncan Feed & Hatchery and moved to 414 West 1st Street in La Junta, into a new two-story building the Duncan family built to house their business on the first floor and their two-bedroom home on the second floor. In 1957, they leased the old Santa Fe Railroad building at 303 West 1st Street (today's site) and changed their business name first to Duncan Feeders Supply and later to Duncan Products Co. The store’s first grain elevator and scale were added during this period.

In 1980, Doyle & Viola Winters purchased the business and renamed it WW Feeds Inc. It was successfully run by just the Winters family, then operated with partners, and finally ownership and daily operations returned to Doyle & Viola. Curtis Russell was a Consolidated Nutrition consultant for a territory including WW Feeds Inc. and discovered that the couple wanted to retire. Curt & Susan Russell purchased the business in 2000. To make the switch more convenient for customers, they kept a portion of the name - changing it to WW Feed & Supply LLC.

Under Curt & Susan Russell’s ownership, the business was expanded and modernized. The Russell family boosted the business from 1 employee to 10 team members, including an on-staff nutritionist; and they added an entire fleet of semitrucks & trailers - allowing them to haul nearly all ag products, including bags and bulk dry feed, liquid feed, grain, cubes and cattle. 

With the enormous growth, Curt & Susan revamped the mill, upgraded the warehouse and ramps, added in two more storage site options to handle demand, added a tack room and renovated the main showroom area. For merchandise, they added numerous new products, such as: Mix 30 liquid feed, Arrowquip and Powder River equipment, and Giant Rubber Tire Tanks. The Russell’s developed a moto: If it Eats, We Can Feed it” and excelled in creating and balancing custom rations, which helped propelled them to being named one of ADM Animal Nutrition’s top feed dealers nationwide.

As cattle ranchers who already used AI & ET technology, Curt & Susan added an AI service through Select Sires MidAmerica for their WW Feed & Supply customers. They also offered a Steer-Aid program for youth; and, for 15 years (March 2003-October 2017) they served as the official feed & bedding concessionaire at the Colorado State Fair and off-season horse and livestock shows.

As the Russell’s kicked off the start of their 20th year, employees Ryan Davis and Robby Froman purchased the successful business. Davis and Froman changed the official name to WW Feed & Supply Inc., which continues to offer a full range of products and services. The Davis and Froman families strive to continue the successful traditions of keeping customer service and quality products as top priorities.