About the owners

WW Feed & Supply is a family owned and operated business in La Junta, CO. Curt and Susan Russell purchased the store in July of 2000. This feed business has been here since the 1950s.

Curt and Susan have been involved with agriculture for their entire lives. Both grew up on farm and cattle operations in Kansas and both graduated from Kansas State University. While at KSU, Curt worked at the university’s Beef Research Center. After graduation, Curt worked on Land O’ Lakes’ beef research farm in Iowa then started a 10-year career with Foxley Cattle, with his first company position as assistant manager of a 35,000-head commercial cattle feedlot. After two years, Curt was promoted to the company’s home office in Omaha, where he handled much of the marketing of both grain and cattle, as well as worked with the consulting nutritionist to make the most economical rations possible for the company’s several feedlots. Meanwhile, Susan took master’s degree courses and pursued her journalism career as editor of daily newspapers in Iowa and Nebraska.

In 1991, they moved to Colorado where Curt took over management of Foxley’s 40,000-head feedlot in Ordway, CO. After two years, the Russells decided to try ranching full time in Colorado, but it was the wrong stage of the cattle cycle and so that dream was sidelined to evenings and weekends. Susan soon went to work as editor for the local agricultural newspaper and Curt took a job selling DTN’s satellite information systems.

In 1996, Curt had an opportunity to become a representative for Consolidated Nutrition, one of the forerunners of ADM Alliance Nutrition. Three years of intense experience with feed dealers and livestock producers of all kinds prepared the Russells to purchase the feed business of Doyle and Viola Winters, one of Curt’s CN customers.

Ever since, Curt, Susan and their sons have been working hard at WW Feed & Supply to bring our customers the information and products they need. Curt, Susan and sons continue to also own Reflected R Ranch, a producer of registered Simmental seedstock at Sugar City CO, just a few miles north of La Junta.

WW Feed & Supply LLC is a full service livestock and pet feed and supply dealership. Our motto, “If it eats, we can feed it”, describes our mission. We want to supply feed and nutritional information for your animals, whether it’s a truckload of cattle feed or a few pounds of chicken feed. Our experience and relationships with our suppliers give us great access to a wide variety of feeds and expert nutritional advice, which we tap into for one-on-one consulting or for our annual customer educational workshops.

In combination with our in-house grind and mix feed mill, we can supply you with the feeds you need, custom designed to your specifications, in amounts large or small, either bulk or bagged, picked up at the store or delivered to your site.

We can help you design rations for your commercial livestock enterprise, using as much of your own feedstuffs as possible and supplementing only what is needed. Curt’s education and work experience allow him to help you design the most effective nutritional solution for your operation, and if we don’t know the answer, we can find someone who does.

Thanks for visiting WW Feed & Supply LLC. Please call, email or stop in at the store anytime.